Our Story

Who we are?

Calysta is India's fastest-growing destination for high-quality affordable jewellery with stunningly beautiful designs.

 At Calysta, we take pride in our meticulously crafted designs, providing you with the freedom to personalize your product's gold karat, colour, or diamond clarity to match your preferences. Our vision at Calysta is to offer impeccably designed jewellery at unprecedented prices.

Our jewellery is thoughtfully designed to be versatile, suitable for any occasion or everyday wear. With Calysta, there's no need to compromise on your preferences or budget – you can enjoy the best of both worlds.

Our Founder

Ashish B L is the Founder of Calysta. He is the Chief Executive Officer of the company, carving out short-term and long-term strategies that contribute to the brand's growth and its consolidation in the jewellery e-commerce market. He brings in more than 15 years of experience in the domains of jewellery designing, manufacturing, e-commerce, and internet marketing.


To be one of the most recognized “affordable luxury” jewellery brands worldwide, and a portfolio of exquisitely designed jewellery that anticipates and satisfies people’s needs and desires.


“To offer the modern Indian woman a creative choice through a varied range of low-cost premium jewellery to express her illustrative elegance and splendour. We exist to bring flight to her most fervent desires....”